Run the second half of a marathon faster than the first half from October 9 – December 4 and share on Strava to receive a pair of New Balance shoes
SAN FRANCISCO – Strava, the social network for athletes, introduces the Strava Back Half Challenge, a two-month campaign in partnership with New Balance that encourages athletes to run a negative split this marathon season. Beginning on October 9 with the Chicago and Portland Marathons, and ending on December 4 with the California International Marathon, runners who complete the second half of a race faster than the first half and share it on Strava will receive a free pair of New Balance running shoes. To enter, runners simply complete a submission form on the Strava blog after completing a qualifying race.
Learn more about Strava’s Half Back Challenge here.
Although negative splitting is a widely recommended race strategy and one used to win the majority of marathons, it’s a feat that only 3.6% of marathoners accomplish. Strava’s analysis of six marathons reveals that only 3.6% of Strava athletes who ran the New York City Marathon and 6.3% of those who ran the Boston Marathon completed the second half of a race faster than the first half. Strava created the Back Half Challenge as a way to inspire both new and seasoned runners to challenge themselves to race smart in their fall marathons and run a personal best.
Strava makes it easy to connect and engage with other runners and uses athletes’ feedback to continuously evolve and add new dimensions to the social experience. Download Strava for iOS or Androidand upgrade to Strava Premium to access the latest features such as Beacon and Live Segments. To learn more about Strava, visit www.strava.com.
About Strava
Strava unlocks potential through the power of sport. Designed by athletes, for athletes, Strava’s mobile apps and website connect millions of runners and cyclists every day. For more information visit www.strava.com
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Media Contact:
Max Borges Agency for Strava
305.204.9291
strava@maxborgesagency.com