SCOSCHE® Industries Signs Licensing Agreement with Rockstar, Inc.
Agreement enables SCOSCHE to develop and market consumer technology and car audio products using various Rockstar trademarks and Licensed Marks
Oxnard, CA – (April 19, 2016) – SCOSCHE Industries®, award-winning innovator of consumer technology and car audio products is pleased to announce that it has entered into a licensing agreement with Rockstar, Inc., a business that manufactures and distributes various energy products, to produce and market a collection of consumer tech electronics and car audio products bearing the Licensed Marks of Rockstar, Inc. The new line of Rockstar licensed products should debut into the market later in 2016.
“We are extremely excited to be working with the Rockstar organization,” said Kas Alves, executive vice president of SCOSCHE®. “Rockstar is a well-known and respected consumer brand. Their portfolio of energy drink products are designed for people who lead active lifestyles from athletes to rock stars, much as are Scosche’s Optimized for Outdoor® rugged consumer tech products, products created for active lifestyles and the environments in which they work and play. We share a common consumer base, a base interested in Action Sports, Motor Sports, Live Music and more.”
To complement the new licensing agreement, Scosche has also entered into an agreement to be a sponsor of Rockstar Energy Husqvarna Factory Racing in both Supercross and Pro Motocross. This new relationship takes the company’s current presence in the action/extreme sports arena to new heights and is a natural fit with the product licensing deal. And to complete the trifecta, Scosche is also partnering with Rockstar Performance Garage on a number of custom vehicle build projects, as well as event tours during 2016.
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About SCOSCHE (pronounced skōsh):
Celebrating its 36th year in business, Scosche Industries is an award-winning innovator of consumer technology and car audio products – committed to delivering superior product quality and functionality, exceptional value and unmatched customer service. The designers and engineers at Scosche develop products that reflect a rich heritage in audio and mobile technologies. Scosche finds inspiration in the California lifestyle, culture, music and people. These influences are represented in the Scosche products that are in the hands, homes, offices and vehicles of people in over 50 countries. With over 100 patents/trademarks and countless industry awards received, it is easy to see why Scosche is consistently at the forefront of technology and innovation. www.scosche.com
About Rockstar:
Rockstar Energy Drink is designed for those who lead active lifestyles – from Athletes to Rockstars. Available in over 25 flavors at convenience and grocery outlets in over 30 countries, Rockstar supports the Rockstar lifestyle across the globe through Action Sports, Motor Sports, and Live Music. For more information visit: www.RockstarEnergy.com
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Media Contact:
Bruno Solari
Account Coordinator
Max Borges Agency for SCOSCHE
305-374-4404 x185
brunosolari@maxborgesagency.com
