Polar partners with Swarovski to blend beauty and fitness technology in the new Polar Loop Crystal activity tracker
Polar, the pioneer of wearable sports and fitness technology and the leader of heart rate monitoring for more than 35 years, debuts the ultimate fashion bracelet for fitness-focused women: the Polar Loop Crystal. The new statement piece from Polar is embellished with 30 Swarovski® crystals and features a textured crisp white customizable bracelet for the perfect fit. In addition to eye-catching design, the Loop Crystal offers activity and sleep tracking, inactivity alerts, training guidance and smart notifications, making it a piece of jewelry that’s as powerful and intelligent as the person wearing it.
“Polar has a long history of creating fitness products that encourage and offer guidance for healthy lifestyles. Being active and focusing on wellness is a trait that we’ve always viewed as beautiful,” says, Marco Suvilaakso, Global Product Director at Polar. “More often, consumers are looking to technology as a way to make their increasingly busy lives easier. We designed the Polar Loop Crystal specifically for women who are not only passionate about fashion, but also who are looking for an accessory that can keep up with their routines, offers motivation throughout the day and supports their fitness goals and overall wellbeing.”
Designed to be as intelligent as it is attractive, the Loop Crystal tracks daily activities such as steps, calories burned, workouts and sleep, and gently vibrates to remind users to move if they have been inactive for too long. The perfect accessory to keep busy women connected, Loop Crystal also vibrates and displays text to notify users of incoming calls, messages and calendar reminders. For wearers who want to go straight into training, Loop Crystal pairs with the Polar H7 Bluetooth® Smart heart rate sensor for live, accurate heart rate training sessions.
Loop Crystal is embellished with 30 Swarovski crystals inlaid into two polished stainless steel decorative bezels. The white, soft silicone textured bracelet is customizable, and secured with a small stainless steel buckle. A touch button activates the Loop Crystal’s display, consisting of 85 individually placed LED lights, and allows users to change between views.
Guiding users toward a more active lifestyle, Loop Crystal provides personalized guidance and Polar’s unique smart coaching features. Using the Polar Flow app and web service, users enter information such as age, gender and weight and their choice of activity level. Polar Flow provides a personalized activity goal based on the user’s information and also offers feedback on the benefits of activity, and guidance on how to stay motivated and live a healthy lifestyle.
Polar Loop Crystal will be available in November 2015 for $159.90/159,90€ at www.polar.com and selected global retailers.
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Founded in 1895 in Austria, Swarovski delivers a diverse portfolio of unmatched quality, craftsmanship, and creativity that goes beyond the manufacturing of crystal. It is recognized for its innovative excellence and its collaborations with top-class designers and brands in the fashion, jewelry, accessories, interior design, and lighting industries across the globe. Available in a myriad of colors, effects, shapes, and sizes, crystals from Swarovski offer designers a fabulous palette of inspiration, and are produced according to the innovative, lead-free* Advanced Crystal standard. Born out of a passion for detail and high-precision cutting, these precious ingredients impart refined glamour to everything they embellish. They can be recognized by the ‘Crystals from Swarovski®’ Seal, which serves as a certificate of authenticity for products with genuine Swarovski crystals. For further general information please visit: SWAROVSKI.COM/PROFESSIONAL
About Polar
Polar is the Pioneer of wearable sports and fitness technology and leader in heart rate monitoring, activity trackers and training computers. With nearly 40 years of experience and a proud heritage in innovative physiological and sports medical research, we cater to all levels of fitness by offering a comprehensive product range including cycling computers, wearable sports devices and activity trackers, training apps and online services. Our award-winning training computers are the number one choice among consumers worldwide, being sold through over 35,000 retailers globally. Headquartered near Oulu in Finland, Polar is a privately held company that operates in more than 80 countries including U.S. headquarters in Lake Success, NY. For more information, please visit polar.com.
Media Contact:
Trisha Nieder
Max Borges Agency for POLAR
P: 305-374-4404 x154
TrishaNieder@maxborgesagency.com
Max Borges Agency is an award-winning tech PR agency based in Miami with multi-national clients targeting the global consumer.