Sigma creates exclusive track titled ‘Nightingale’ to launch collaboration
Copenhagen, Denmark – February 12, 2016 – To celebrate the launch of its new ZIPP 360° speaker, Libratone has collaborated with British drum and bass duo, Sigma on a brand new track and the world’s first music video shot entirely by fans.
The new track, ‘Nightingale’ is inspired by the Hans Christian Andersen fairy tale of the same name and brings to life the immersive sound experience of Libratone’s ZIPP speaker. Sigma, best known for their collaborations with artists like Paloma Faith and Rita Ora, took a break from tradition and decided to let their fans take center stage and star in the video for their latest hit.
To spread the word about this opportunity to be featured in the new interactive video, Sigma tweeted to their fans, asking for real-life stories about all of the crazy and beautiful things that happen to them while listening to music.
Within hours of posting the tweet, the campaign received hundreds of requests to take part. From skinny-dipping in a frozen lake in Sweden to covering a house in tinfoil, the creative and off-the-wall ideas continued to pour in. The end result was a true 360° interactive music video starring fans, shot from the point of view of the ZIPP speaker.
“We wanted to create a track that really reflected the 360 degree experience you get from the ZIPP speaker so we had to bring in lots of different organic sounds to do this,” said Sigma co-band member, Cam Edwards. “Obviously there’s the breaks and beats we’re known for but the hook is a piano melody that feels more ‘housey’ than our usual stuff. When layered with the soulful vocal on top, it all came together and we think the result is something people will like.”
Joe Lenzie, the other half of the Sigma duo added, “After a banging 2015, we really hope our fans will be excited to hear this new track. It’s a bit of a departure from our usual style but still has loads of bass. Our next big challenge is to bring drum and bass to music lovers across the world. Our style is relaxed and upbeat and we can’t wait for our fans to hear Nightingale.”
The ZIPP speaker is a revolution in speaker technology. Its 360° capability and wireless and Bluetooth connectivity allows high quality sound to truly take center stage in any room of the home. The speakers are portable and can be customized using a variety of different-colored, mesh fabric covers.
Noted Simon Peschcke-Køedt, Global Marketing Director for Libratone, “Sigma were the obvious partner to help launch the ZIPP speaker. In creating a world-first 360 degree music video for Nightingale, we feel that it perfectly sums up the ZIPP’s ability to liberate music; projecting sounds into every corner of a room and putting Libratone at the heart of the home.”
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For further information on the launch of the Libratone ZIPP speaker, Sigma’s latest track Nightingale or to request images please contact the Libratone team at:
Oliver Kaalund
Global PR and Social Lead
ok@libratone.com
Adam Weissman, Max Borges Agency
US PR Rep for Libratone
adamweissman@maxborgesagency.com
(305) 374-4404 x 137
Note to Editors:
Sigma’s new album Life is available to stream and buy now.
About Libratone
Libratone is on a mission to liberate sound and to expand peoples’ experiences with music in the era of streaming. Founded in 2009, Libratone is one of the first audio companies to consider the aesthetics of speakers – to move them out of the corner of the room and into the centre and onward, for the consumer on the move. Designed in the Scandinavian tradition, Libratone creates high performing sound refined through plush fabrics for a warmer, brighter listening experience. In 2014, the company welcomed Chinese investment and technological insight, enabling an unprecedented technological leap forward. The 2015 launch of SoundSpaces and the new ZIPP family is the first launch under the new ownership and marks a refresh of the Libratone brand.
Press materials can be found at: www.libratone.com/press
Nightingale Video: libratone.com/nightingale or libratone.com/nightingale360
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