New York – EMBARGO UNTIL NOVEMBER 15, 2016 @ 12PM EST – Set phasers to stun! In celebration of Star Trek’s 50th anniversary, Her Universe, the groundbreaking fangirl fashion company and lifestyle brand, has joined forces with ThinkGeek, the premier retailer for the global geek community, to launch an all-new stunning Star Trek fashion collection featuring dresses, jackets, blazers, skirts, fashion tees, scarves, brooches, and more.
Just in time for the holidays, this 50th Anniversary collection has something to energize every Star Trek fan’s wardrobe. Under license by CBS Consumer Products, the retro-inspired designs feature the Star Trek delta shield, Trek uniform-inspired skirts, stylish Starfleet dresses, bomber jackets, and even a Tribble-infused faux fur coat. Customers who purchase $85+ from the collection will receive a set of four collectible pins from either Star Trek: The Original Series or Star Trek: The Next Generation. Customers who purchase $150+ from the collection will receive a second pin set – collect them both!
“It’s been a dream to collaborate with ThinkGeek on this collection,” said Her Universe Founder Ashley Eckstein. “A fashion collection like this has never been done before for Star Trek, and after 50 years we’re honored to celebrate this iconic franchise in this way. I’m beyond excited to bring fans super stylish yet subtle designs that can be worn to work; geeky blazers, blouses, jackets, dresses and skirts for the win!”
“At ThinkGeek, we’re passionate about bringing fashion to the geeky masses,” said Jennifer Yi and Kailey Gallagher, Fashion Managers at ThinkGeek. “Working with Her Universe and Ashley to bring this new line of Star Trek apparel to our customers was a fantastic experience, and we can’t wait to collaborate again!”
To find out more about the new ThinkGeek x Her Universe Star Trek Collection, visit the website http://www.thinkgeek.com/star-trek-her-universe.
About Her Universe
Her Universe was launched in 2010 by actress and entrepreneur Ashley Eckstein. Her Universe markets to female sci-fi and fantasy fans by developing and producing collections of female-centered apparel and accessories for such licenses as Star Wars, Doctor Who, Marvel, and Studio Ghibli. You can learn more about Her Universe and purchase the current line of fangirl apparel and accessories by going to www.heruniverse.com and by following Eckstein & Her Universe on Facebook (facebook.com/HerUniverse) and Twitter (twitter.com/HerUniverse). Her Universe is a stand-alone subsidiary of Hot Topic, Inc.
About ThinkGeek
ThinkGeek is the premier retailer for the global geek community. Since 1999, ThinkGeek has been creating a world where everyone can express and celebrate their inner geek, turn their interests into passions, and connect with one another. We are obsessed with creating and sharing unique and authentic experiences that stimulate our fans’ imaginations and fuel their geek core. We believe there is a geek in everyone and invite you to Join In. Geek Out. Learn more at ThinkGeek.com.
Media Contact
Jessica Darrican
305-204-9267
jessica@maxborgesagency.com
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