Milan at headline scale

I-Days is less a single continuous weekender than a sequence of major concert days. The SNAI San Siro and La Maura racecourses give each date the room and infrastructure of a stadium show while keeping the audience outdoors.

A broad booking map

Rock, pop, hip-hop and electronic artists can all lead the programme, so the identity comes from scale rather than one narrow scene. Each date has its own centre of gravity, making I-Days a festival to choose artist by artist instead of trying to cover end to end.