Swedish producer and DJ, Eric Prydz, may be afraid of flying but he certainly isnt scared of a little controversy. The video for the single "Call On Me" , a remake of Steve Winwoods classic hit Valerie, is already generating much discussion around the globe. The conservative daily UK newspaper, The Daily Mail quoted Tory Conservative leader John Whitting as saying It is sad that we have got to the stage where singles are promoted not on their musical quality but on the basis of sexual imagery. They also quoted John Beyer of Mediawatch who said, It is yet another example of sexual imagery being used to promote goods to impressionable people.
So what exactly are they talking about? The unforgettable video which has generated some much-heated discussions overseas shows scantily clad participants gyrating in an aerobics class groping themselves while performing suggestive exercise routines. The makers of the video insist it is just good clean fun, according to The Daily Mail.
The video for Call On Me has propelled the single to the top of the charts and has made the #1 spot its home on the UK singles chart, knocking out heavy-weights like Robbie Williams , Kelis, R Kelly and Depeche Mode. It is now officially the longest charting UK No.1 of 2004! It is also making strong appearances on charts internationally debuting at- #1 in Germany, #2 in Australia and has been #1 in Ireland for 3 weeks, debuted in the Top 5 in the Netherlands, and Top 10 in Belgium. The controversial video is now hitting the shores of Canada and was immediately added into rotation at MuchMusic as MuchMusics buzziest video pick of the week" after passing their review standards committee.
Craig Halket senior programmer at Much Music had this to say of the video for the Steve Winwood remake reminiscent of the 20 Minute Workout
Who doesnt love Steve Winwood, SHEs F$%n hot in a thong!
- Craig Halket, Senior Music Programmer, MuchMusic
The video and song is also getting instant reaction at video outlets like Musique Plus in Quebec and MTV Canada.
Irresistible eye candy. If your heart rate doesnt increase significantly while viewing the hot aerobics in the video, then youre in no shape to be watching it.
- Mark Macarthur, MTV Canada/MTV2 Supervisor of Music Programming
The video itself is even being aired in nightclubs.
"Eric Prydz's "Call On Me" is without a doubt the single of 2004! It's been a long time since a dance video explodes as strong as the single... the "Call On Me" video is amazing! It's so big that for the first time ever we're actually playing a video in the club!
- Zoltan, Live To Air DJ Energy 103 London, Ontario Canada
Call On Me was originally a 1980s smash hit for Steve Winwood called Valerie. When Winwood heard the bootlegged remix he thought it was so good he not only gave his permission to use the samples, he even re-recorded his vocals especially for the track (fullstop?) (The track is available on) which appears on the Ministry of Sound Annual 2005 compilation to be released in Canada on November 23rd.
If you ever thought a gym workout was boring, then think again!
Check out Eric Prydz's 'Late Night Version' video for the dance track of the year Call On Me
http://www.ultrarecords.com/ericprydz.ram