Serato Audio Research are pleased to announce that Serato and Rane have been confirmed as major sponsors of the 2011 DMC World DJ Championships.
For over a quarter of a century, the DMC World DJ Championships have inspired DJs from around the globe to put their creativity and skills to the test, and in 2011 the event opens new doors for competitors, allowing the use of Serato Scratch Live in addition to traditional vinyl. Serato General Manager Sam Gribben, says of the partnership, “DMC is responsible for fostering the culture of competitive turntablism and Serato are honoured to become a major sponsor of this iconic and prestigious event. Preserving the art of vinyl DJing, whilst introducing new technologies for future world champions is a key Serato philosophy. We look forward to a long relationship with DMC, ensuring that competitive DJing continues to move forward into new realms.”
From 2011 onwards competing DJs will be able to utilize Serato Scratch Live in the DMC World DJ Finals 6 minute category, as well as the DMC DJ Team Championship.
DMC’s World Championship Manager, Sally Mclintock; “We’ve been overwhelmed by the number of DJs who want to use Serato Scratch Live in their 6 minute sets and we believe the creative landscape has now been widened. We’re very excited and really pleased to have the full support from Serato and Rane”.
“I know the DJs will take up this new creative challenge and bring their art to a level no one can presently imagine. Expanding the DJs’ creative potential is what DMC has always encouraged and it is why we are the only World Championship in music that has lasted a quarter of a century. I just can’t wait to see where the DJs take us with Serato supporting their musical creativity and inspiration in the years ahead”. Tony Prince, DMC Founder.
