DT: SEPTEMBER 10, 2015
FM: ALEXANDRA GREENBERG MSO PR
 LESSTHAN3 RELAUNCHES AS
24/7 VIDEO NETWORK WITH INTEGRATED EDITORIAL UTILIZES MAESTRO’S VIDEO PLATFORM IN A HIGHLY INTERACTIVE,
FIRST-OF-ITS-KIND ELECTRONIC MUSIC CURATION EXPERIENCE.
LESSTHAN3, long recognized as a leader in the electronic music blog space, has further moved toward its goal of offering the best in electronic music curation with the release of an always-on music video network with state-of-the-art editorial integration, custom programming, and real-time fan interaction.
With the LESSTHAN3 relaunch, users can now:
- Participate in a shared viewing experience around amazing electronic music videos and live events on multiple channels
- Seamlessly transition between streaming video, audio, and editorial curated by LESSTHAN3’s seasoned writers
- Learn more about the video and artists through real-time annotations and broadcasts, participate in fan chat, polls and trivia, and interact directly with the LESSTHAN3 team
“LESSTHAN3’s mission has always been to expose the best of electronic music in a continuous listening experience,” said Josh Bennett, Editor in Chief of LESSTHAN3. “We were among the first music blogs on the Internet to incorporate a persistent audio player, and we are expanding on our innovative company culture by adopting a technology that takes online content curation to new heights.”
For more from Bennett on the company’s vision behind the relaunch, go here.
The technology comes courtesy of Maestro, a social video platform that allows individuals, events, and publishers to engage and monetize their audiences in real-time. Maestro’s powerful technology and built-in suite of advertising tools puts the creator in control of their audience and content, helping them further their business objectives. Maestro has launched channels for such brands as Electric Daisy Carnival, OWSLA, Monstercat, and Capcom, to name a few.
“We’re excited to have Maestro power this next-generation experience,” said Ari Evans, CEO of Maestro. “Considering over 70% of all consumer internet traffic is projected to be video by 2017, it is now more important than ever that a true video strategy be leveraged to grow and engage online communities.”
The site is optimized with desktop, tablet, and mobile in mind, with a mobile app that will closely follow LESSTHAN3’s relaunch.
LESSTHAN3 and Maestro’s collaborative goal is to revolutionize the online editorial experience, paving the way for other media entities to reimagine their digital destinations.
About LessThan3
Founded in 2010, LessThan3 has risen to the highest ranks of the electronic music media landscape through its thoughtful editorials, curated playlists, continuous site player, and humorous listicles, all centered around a deep passion for the electronic music scene and the promotion of the best artists therein. LessThan3 attracts over 1.5 million visitors annually with an average time on site of 20 minutes.
About Maestro
Maestro provides infrastructure for real time engagement and community management. Maestro turns content creators–individuals, events, and brands–into the Maestros of their own always-on video channels. Live and on-demand content are seamlessly stitched together to create a sync’d linear stream, providing visitors with a shared viewing experience. Maestros use tools to engage and monetize their audiences in real time using polls, calls to action, advertising, tweet highlights, chat, commentary, and more. Current and past Maestro clients include Electric Daisy Carnival, Capcom, Above & Beyond, Monstercat, OWSLA, Power 106 LA, and The Bob Marley Foundation.
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